Bite Back with Abbey Sharp

“I Don’t Trust Them” - Branding Expert Camille Moore on Arrae’s Dishonest Protein Marketing

Episode Summary

In today’s episode of Bite Back with Abbey Sharp, I’m joined by branding expert Camille Moore, founder of Third Eye Insights, to unpack the messy world of wellness marketing. From miracle supplements and celebrity endorsements to campaigns that prey on insecurities, the industry is full of glossy packaging but not always much truth. We dig into some of the biggest marketing fails in wellness, the shady tactics brands use to gain and lose trust, and why transparency isn’t just a buzzword but the real currency for millennial and Gen Z consumers.

Episode Notes

Here’s a run down of what we discussed in today’s episode:

• Introduction
• Why Wellness Marketing Hits Different
• AG1 and the Power of Strategy Over Substance
• TikTok Green Flags and Red Flags
• What Gen Z and Millennials Really Want From Brands
• When Transparency Becomes a Superpower
• Arrae Protein and Other Marketing Fails
• Other Sneaky Tactics Wellness Brands Use
• Crisis Mode: How (Not) to Handle a PR Disaster
• Influencer Partnerships That Make or Break a Brand
• Hot Seat: Camille Reviews Neue Theory
• Three Red Flags to Watch For in Wellness Marketing
• How to Spot Hype vs. Truth

Check in with today’s amazing guest: Camille Moore

• Website: camille-moore.com
• Podcast: The Art of the Brand
• Company: Third Eye Insights
• Instagram: @Camillemoore

Disclaimer: The content in this episode is for educational and entertainment purposes only and is never a substitute for medical advice. If you’re struggling with with your mental or physical health, please work one on one with a health care provider.

If you have heard yourself in our discussion today, and are looking for support, contact the free NEDIC helpline at 1-866-NEDIC-20 or go to eatingdisorderhope.com.